Analyze keyword usage, density, placement, and optimization on any web page. Get a comprehensive report with actionable recommendations for improving your keyword strategy.
| Location | Status | Score | Detail |
|---|
| Keyword | Count | Occ / 1,000 words |
|---|
Our free Keyword Checker analyzes how well your page uses its target keyword across 8 optimization categories. Enter any URL and the tool auto-detects the primary keyword, then scores its placement, density, distribution, semantic coverage, and more.
Checks if your primary keyword appears in the title tag, meta description, H1 heading, URL slug, first 100 words of body text, and at least one H2/H3 subheading. Each location is scored as pass, partial, or fail.
Calculates keyword density as (occurrences × keyword word count) / total words × 100. The optimal range is 0.5%–2.5%. Below 0.5% is under-optimized; above 3% triggers keyword stuffing penalties with steeper scoring.
Splits your content into thirds (intro, middle, end) and verifies the keyword appears in at least 2 of 3 sections. Detects clustering — if the keyword only appears in one area, distribution is penalized.
Generates 8–12 semantically related terms for your keyword using word families, co-occurrence patterns, and domain-specific knowledge. Scores how many of these related terms appear in your content — topical depth matters for modern SEO.
Checks keyword presence in image alt text (at least 1 = good, >50% = stuffing). Analyzes internal link anchor texts. Detects over-optimization: keyword within 20-word spans and title/description repetition. Classifies search intent (transactional, informational, commercial, navigational) and checks if page structure matches.
The final score combines all 8 categories using weighted tiers: Very Important checks (15–20 points each), Important checks (8–12 points), Low importance (3–5 points), and Nice-to-have (1–2 points). The over-optimization category applies negative weight, subtracting from the total.
A score of 80%+ means excellent keyword optimization. 50–79% indicates room for improvement. Below 50% means critical keyword issues need attention.
Keywords help search engines understand what your page is about and match it to user queries. Strategic keyword placement in your title, headings, and content signals relevance. However, modern search engines also evaluate topical depth, semantic coverage, and natural language — not just exact-match keywords.
The best approach is to write for humans first, then optimize. Use your primary keyword naturally in key locations, support it with related terms, and ensure your content provides genuine value. Our Keyword Checker helps you find the right balance between optimization and natural content.
The ideal keyword density is between 0.5% and 2.5%. Below 0.5% means the keyword is barely present; above 3% risks keyword stuffing penalties. However, density alone doesn't determine rankings — placement, context, and topical coverage matter equally.
The tool auto-detects the primary keyword by analyzing word frequency, title and H1 presence, and phrase patterns. It scores candidate phrases by frequency + position bonus (title and H1 get higher weight) and selects the most prominent meaningful phrase.
Focus on one primary keyword and 2–3 related secondary keywords per page. The semantic terms coverage check helps you discover related terms that strengthen topical relevance without diluting your focus.